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  • The 127th Canton Fair is open online!
    The 127th Canton Fair is open online!
    • September 22, 2020

    The 127th Canton Fair is open online! Due to the impact of the coronavirus pandemic, the 127th Canton Fair moved from offline to online, achieving a multi-dimensional display on the "cloud" side. Austa keeps abreast of the trend of the times to achieve common development and makes plans in advance. As early as 18 years ago, Shirley Zhang, chairman of OSDA Group, noticed the surging trend of online marketing, especially when 5G came out last year, short video marketing, live streaming and other new words aroused her in high sensitivity. Although she is engaged in the traditional photovoltaic industry, which seems to be a bit remote from the ordinary life, she has always realized that it is closely related to the development of the industry and the future can be expected. In the latter half of 2019, a project team was built to put online marketing on the agenda. It is especially commendable that at the year-end meeting that year, the project team predicted that the Internet marketing trend is imperative, and the surging trend of dark tides will force a change in the current promotion mode. As a new generation of photovoltaic enterprise that has developed and grown up together with the energy industry and the Canton Fair, Austa has the responsibility and mission to be a good first-timer. "We have grown from a small-scale company to a new star in the photovoltaic industry. Honestly speaking, we thank the Canton Fair, which has played an important role in our internationalization. Both the scale and level of customers are really high." Ms. Zhang, Chairman of Austa Solar introduced. Affected by the epidemic, many countries have been closed this year, and port and terminal policies have changed, which has caused a lot of impact on the development of enterprises. As a result, the planned visits and various exhibitions were delayed. Customer return visits and market understanding could not proceed as scheduled. Online Canton Fair would allow us to shift our direction from offline to online, which is in line with our expectations and development momentum. An exceptionally good opportunity to showcase. "In the past, at the Canton Fair, we spent a lot of money to build an exhibition hall that matches the corporate temperament, but despite this, we still couldn’t make customers see the standard craftsmanship and specifications of the workshop. Through the online Canton Fair, customers can get all information without leaving abroad, which is very novel and convincing. In addition, this online Canton Fair will inspire us to think about new trends in the industry. Marketing online has become the new direction for further development. I think this is the inevitable development of the times. Austa Solar has confidence and ability to meet this challenge with all photovoltaic Brother companies in the industry." In order to prepare for the online Canton Fair, Austa solar not only established a 3D exhibition hall, but also an immersive VR and panoramic tactile experie...

  • Ningbo OSDA attended the 3rd China Distributed Photovoltaic Market Development Summit
    Ningbo OSDA attended the 3rd China Distributed Photovoltaic Market Development Summit
    • September 22, 2020

    Ningbo OSDA attended the 3rd China Distributed Photovoltaic Market Development Summit On October 11, the third China Distributed Photovoltaic Market Development Summit hosted by Shared Energy Photovoltaic Industry Brand Cultural Service Organization and Shandong Solar Energy Industry Association was held in Dezhou, Shandong. Many industry leaders, experts, representatives from more than 30 brand companies, and more than 400 photovoltaic distributors and project vendors from Shandong, Hebei and other regions gathered to discuss the development trend of the industry.   Shirley Zhang, chairman of Ningbo OSDA Group, and Will Zhang, VP of OSDA, were invited to attend to discuss the development direction of the industry.   2020 is an extraordinary year, and it is also a year of sustained development and steady progress in China's photovoltaic industry.   As the host of this summit, Ma Xianli, Secretary General of Hebei Photovoltaic New Energy Chamber of Commerce, said that as distributed photovoltaic subsidies are gradually receding, the development of distributed projects has become an inevitable trend. This summit will create a platform for companies and channels to communicate and establish a new direction for corporate market development.   In his speech, Zhang Xiaobin, vice president of Shandong Solar Energy Industry Association, made a detailed analysis of the development trend of Shandong's distributed photovoltaic market, and comprehensively interpreted the raw material supply side, power system, installation mode, finance and other aspects.     Mr. Wang Shujuan, the founder of Zhihui Photovoltaic, explained the development status and prospects of domestic distributed photovoltaic. She pointed out that from January to August 2020, new PV installed capacity will be 16GW, an increase of 11% year-on-year; among them, distributed new installations will add 7.1GW, an increase of 4% year-on-year, accounting for 44%. Household photovoltaic installed capacity of 3.94 million kW, accounting for 56% of the distributed.   The three provinces of Shandong, Hebei, and Henan accounted for more than 10%, and Shandong reached 42%, and the three provinces totaled 76%. She believes that during the 14th Five-Year Plan period, the scale of new installed capacity will further increase substantially; the distributed capacity will increase; and energy storage will be more widely used.   Shirley Zhang discussed "Household channels are king", borrowed from the sales model of water heaters and household appliances, and focused on specific markets. At present, OSDA has 2,000 residents distributed, and now it is mainly based on operation and maintenance. Will Zhang, VP of Ningbo OSDA Group, said in his speech that taking into account high-quality and cost-effective products and years of construction engineering experience support, OSDA supports the joint development of complete sets of OEM and MW-level projects by brand vendors, and ...

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